Spam is regarded as unsolicited email, also known as UCE (Unsolicited Commercial Email). Acceptable permission based email guidelines require that mail only be sent to those have requested to receive it (consent).
Consent is constituted by the subscriber having previously been clearly and fully notified of the collection and proposed use of contact details.
By utilising the Newsletter service, all users agree to abide by CAN-SPAM laws and guidelines.
Email subscribers obtained from the following sources are deemed OK to be contacted using the Newsletter Service:
- Addresses obtained from a newsletter subscribe form on your website.
- Addresses obtained via an opt-in checkbox as part of a form on your website.
- Addresses obtained via any means where explained explicitly that they will receive further contact.
- Addresses obtained from customers who have purchased from you within previous two years.
Email subscribers obtained from the following sources are deemed NOT OK to be contacted using the Newsletter Service:
- Addresses obtained without explicit, provable permission to be contacted.
- Addresses obtained through purchase, rental or acquisition from a third party.
- Addresses obtained by scraping or copied from the web.
Subscribers will be given the opportunity to report abuse. It is the user’s responsibility to ensure their entire subscriber list complies with guidelines. Abuse reports will not be treated lightly and will result in suspension or termination at full discretion of Newsletter.
Newsletter strictly prohibits use of service for any offensive, illegal, harassing, illegitimate or potentially damaging purposes.
The following content is regarded as high risk and is not accepted in an effort to avoid jeopardising the Newsletter deliverability rate:
- Illegal goods or services.
- Nudity/Adult material.
- Escort or dating services.
- Pharmaceutical products.
- Work from home or get rich quick schemes.
- Online trading or stock market related content.
- Gambling related content.
- Affiliate marketing.
- Credit/Get out of debt content.
- Mortgages or financial content.